Sabina Simonsen (née Friman) is a creative designer currently working from Helsinki. She is also studying for her Master of Arts degree in Visual Communication Design at Aalto University. Her work is refined, honest and craft-based at heart.


Sabina is a member of Grafia, the Association of Visual Communication Designers in Finland.


Art Direction
Conceptual Design
Graphic Design
Brand Design
Visual Identity
Logo Design
Editorial Design
Visual Curation
Surface Patterns
...and more


Vuoden Huiput 2020: Kultahuippu (Kuva)
Vuoden Huiput 2020: Hopeahuippu (Nuoret Luovat)
Dash Category Winner 2018, Dash Hackathon
Gold Award in Film & Photography 2016, Creative Conscience
Student of the Year 2016, Edinburgh Napier University
Honours Medal for the Class of 2016, Edinburgh Napier University


Currently: Design & Art Direction, Self-Employed

Surface Pattern Designer, PatternLab 2021–2022
Research Assistant, Aalto University 2021
Graphic Designer, Miltton Oy 2018–2024 
Graphic Design Trainee, Miltton Oy 2017–2018
Creative Trainee, Bond Creative Agency Oy 2017
Graphic Designer, Red & Blue Oy 2016
Designer Trainee, Red & Blue Oy 2015
Designer, Art Director & Illustrator,  Freelance 2014–


The Baltic Ripple Effect, Designs for a Cooler Planet – Helsinki Design Week, Otaniemi 2020
Waves Rising, Designs for a Cooler Planet – Helsinki Design Week, Otaniemi 2020
Waves Rising, Helsinki City Hall 2020
D&AD New Blood Exhibition, London 2016
More than a Degree Show, Edinburgh 2016

Suomen historiaa uudessa asussa, The National Museum of Finland 2015


MA in Visual Communication Design, Aalto University, 2024
BDes (Hons) Graphic Design, Edinburgh Napier University, 2016
Exchange Studies, Aalto University Jan–May, 2015
Graphic and Web Design, Västra Nylands Folkhögskola, 2012
International Baccalaureate Diploma, Mattlidens Gymnasium, 2011